Always looking towards new horizons
CLIENTS :
British Gas
Vodafone UK
BT
Barclays
Sky
UK Central Government
+ more
What Next Level Digital Did
Next Level Digital was my independent digital product consultancy through which I advised organisations including Vodafone, Barclays, Sky, BT and British Gas between 2011 and 2020. whilst The consultancy is no longer actively marketed, it remains online as part of my professional portfolio.
Next Level Digital provided senior interim product leadership to B2C organisations navigating large-scale digital transformation, at a time when digital customer experience was becoming the primary battleground for consumer trust and loyalty.
The work centred on turning complex, high-visibility digital product challenges into measurable commercial outcomes: platform transformation, omnichannel strategy, and digital self-service, often under real time and regulatory pressure.
Areas of Focus:
Digital product development & management
Omnichannel strategy
Digital transformation
Customer and user journey design
About the Founder
Next Level Digital was founded in 2011 by Ian Finn, a digital product leader with a background spanning telecoms, financial services, and media. Over nearly a decade, Ian led interim product and transformation mandates for some of the UK's most recognised consumer brands, including Sky, Barclays, Vodafone, BT, and Centrica (British Gas), alongside public-sector digital delivery for the Department for International Trade, BEIS and HMRC.
The consultancy's focus throughout was consistent: taking complex, high-visibility digital product challenges and driving them to measurable commercial outcomes, often under significant time and regulatory pressure. A through-line was often answering digital and product challenges of national importance, including leading a new CRM to support the UK's £1.3 trillion Foreign Direct Investment pipeline during the Brexit era, through to delivering a pivotal new citizen-facing tax calculator for HMRC for over 31 million UK taxpayers.
From 2018, Next Level Digital ran alongside a permanent role at Fidelity International, before Ian moved into a senior in-house product leadership position in 2021, the natural next chapter after a decade of interim consultancy work.
For Ian's current work, visit ianfinn.co.uk