Always looking towards new horizons
CLIENTS :
British Gas
Vodafone UK
BT
Barclays
Sky
UK Central Government
+ more
What Next Level Digital Did
Next Level Digital provided senior interim product leadership to B2C organisations navigating large-scale digital transformation, at a time when digital customer experience was becoming the primary battleground for consumer trust and loyalty.
The work centred on turning complex, high-visibility digital product challenges into measurable commercial outcomes: platform transformation, omnichannel strategy, and digital self-service, often under real time and regulatory pressure.
Areas of Focus:
Digital product development & management
Omnichannel strategy
Digital transformation
Customer and user journey design
About the Founder
Next Level Digital was founded in 2011 by Ian Finn, a digital product leader with a background spanning telecoms, financial services, and media. Over nearly a decade, Ian led interim product and transformation mandates for some of the UK's most recognised consumer brands, including Sky, Barclays, Vodafone, BT, and Centrica (British Gas), alongside public-sector digital delivery for the Department for International Trade, BEIS and HMRC.
The consultancy's focus throughout was consistent: taking complex, high-visibility digital product challenges and driving them to measurable commercial outcomes, often under significant time and regulatory pressure. A through-line was often answering digital and product challenges of national importance, including leading a new CRM to support the UK's £1.3 trillion Foreign Direct Investment pipeline during the Brexit era, through to delivering a pivotal new citizen-facing tax calculator for HMRC for over 31 million UK taxpayers.
From 2018, Next Level Digital ran alongside a permanent role at Fidelity International, before Ian moved into a senior in-house product leadership position in 2021, the natural next chapter after a decade of interim consultancy work.
For Ian's current work, visit ianfinn.co.uk